Project Brief

This project, grounded in the principles of future studies, merged our research on health and wearable tech. As a team of four, we created a fictional brand set 20 years in the future, aiming to bring holistic wellness retreats into urban environments. These retreats cater to individuals seeking brief wellness breaks without the time to travel to distant retreats.

Scope

Strategy:
Research
Future Wheels
Competitive Analysis
Value Proposition
Future Scenarios

Identity:
Logo Design
Typography
Visual Design

Applications:
UI App Design
Brand Touchpoint Video
Social Media Campaign
Packaging Design

Problem

Urban professionals are increasingly experiencing burnout due to demanding work schedules, yet they lack the time and resources to escape to distant wellness retreats.

Task

Design and develop a future-focused wellness solution that integrates holistic retreats into urban environments, offering accessible and convenient wellness experiences for individuals who are unable to travel. This solution will seamlessly integrate advanced wearable technologies to enhance and personalize the retreat experience.

Team Credits

Adrienne Lee, Gilmer Maluyao, Jerry Adam Guzman, Alahna Waters

Research

We began our research by examining core problems in the health and wellness market and identifying key change drivers in the current global landscape. By exploring these sectors, we developed several "how might we" statements to spark ideas for our brand. Utilizing various future-thinking models, we crafted four different future scenarios, ultimately formulating a strategy for our preferable future.

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Purpose

We provide engaging urban retreats fueled by our unwavering, holistic team. We immerse guests in our facilities featuring industry leading technology. We further experiences with our programs designed to revitalize body and mind.

Positioning

We are the only soulfully restorative haven that helps holistically vigilant individuals renew the mind & body through personalized mixed reality sanctuaries and tech attire.

Values

Dynamically-engaging, Holistically-vigilant, Openly-inclusive, Soulfully-restorative, Empoweringly-transformative, Mindfully-regenerative,

Ambition

We believe that by 2038 individuals will be more empowered to prioritize their well being and find serenity in their daily lives. Through the wellness retreat model that we have developed we will be able to integrate it seamlessly anywhere in the world.

Brand at a Glance

Future Brand

From our research, we developed new values and a positioning statement for this future brand, using the preferable future as our North Star. Through intensive SWOT analysis of competitors and identifying consumer archetypes using the diffusion of innovation map, we pinpointed the ideal target audience for Serafina.

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Applications

In concluding the project, each team member contributed to various brand applications and touchpoints to create an immersive experience for Serafina's consumers. We developed tech athleisure that tracks health metrics, customized beauty products and experiences, an all-encompassing app for retreat personalization, and a community involvement campaign to spread health knowledge throughout Los Angeles.

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