Cushionaire Amazon Creative
The project aimed to distinguish Cushionaire from competitors in the footwear industry through a refreshed suite of Amazon assets, including new infographics, A+ Content designs, a compelling Brand Story, and a revitalized Brand Store.
To revitalize Cushionaire’s Amazon identity, I began by analyzing the brand’s existing presence and identifying areas for improvement. Working closely with their team, I designed updated infographics, A+ Content, and a cohesive Brand Story to highlight Cushionaire’s unique value propositions and product quality. I also contributed to redesigning the Brand Store to create a visually engaging and user-friendly shopping experience. The process included conducting competitor research, aligning designs with brand guidelines, and collaborating with cross-functional teams to ensure a consistent and impactful visual strategy. Each asset went through multiple iterations, incorporating client feedback to achieve a polished final result.