BAD/DIYS
BAD/DIYS is more than just a tech company—it’s a community. A place where everyone can feel included, supported, and empowered to explore the tech and gaming universe. The vision is to create an inclusive tech landscape where everyone, regardless of their background, can thrive and innovate and build their own computers. The task was to develop a beginner-friendly, inclusive DIY PC building brand that demystifies the PC assembly process for people from underrepresented groups, integrates aesthetic appeal, fosters a supportive community, ensures product accessibility, and promotes sustainability in the tech world.
Scope
Strategy: Audience Interviews, Design Target Identification, Positioning, Values, Purpose, Competitive Analysis
Identity: Logo Design, Typography, Visual Design System
Applications: Website Design,Media Campaign,Packaging Design,Brand Book
Brand at a Glance
PURPOSE We champion underrepresented groups in tech.
VALUES OP (overpowered), Synergetic, Rallying
POSITIONING We are the only Powersthetic Designers that help Tech Baddies assemble their baddest build.
AMBITION By 2045, we will have completely transformed the global tech hardware industry into a circular economy model while also being a beacon of diversity and inclusion through a global network of support for underrepresented groups in tech and gaming.
Brand Identity
The logo is bold, confident, and unique - just like the community. Visual shout out to people stepping into and making ripples in the tech world. Out with the boring RGB colors and in with some new badass colors that embrace the diversity of the audience. The tone of voice is how we communicate with the world and should be a reflection of how we are sassy, supportive, and motivating.
Problem
The DIY PC building market, as well as gaming has traditionally catered to white millennial men. Products and resources available in the market often assume a baseline of competence and familiarity, which makes it very daunting for beginners to enter. The industry has seen gaps in inclusivity, with many feeling alienated by the tech-heavy jargon and male-dominated culture.
Task
Develop a beginner-friendly, inclusive DIY PC building brand that demystifies the PC assembly process for people from underrepresented groups, integrates aesthetic appeal, fosters a supportive community, ensures product accessibility, and promotes sustainability in the tech world.
Brand Applications
The brand came to life through the applications. Using the strategy outlined above, the brand was developed using a combination of the purpose, positioning, values, tone of voice and ambition to create applications that match the tone and vibe of BAD/DIYS.
BAD/DIYS
BAD/DIYS
BAD/DIYS is more than just a tech company—it’s a community. A place where everyone can feel included, supported, and empowered to explore the tech and gaming universe. The vision is to create an inclusive tech landscape where everyone, regardless of their background, can thrive and innovate and build their own computers. The task was to develop a beginner-friendly, inclusive DIY PC building brand that demystifies the PC assembly process for people from underrepresented groups, integrates aesthetic appeal, fosters a supportive community, ensures product accessibility, and promotes sustainability in the tech world.
Scope
Strategy: Audience Interviews, Design Target Identification, Positioning, Values, Purpose, Competitive Analysis
Identity: Logo Design, Typography, Visual Design System
Applications: Website Design,Media Campaign,Packaging Design,Brand Book
Brand at a Glance
PURPOSE We champion underrepresented groups in tech.
VALUES OP (overpowered), Synergetic, Rallying
POSITIONING We are the only Powersthetic Designers that help Tech Baddies assemble their baddest build.
AMBITION By 2045, we will have completely transformed the global tech hardware industry into a circular economy model while also being a beacon of diversity and inclusion through a global network of support for underrepresented groups in tech and gaming.
Brand Identity
The logo is bold, confident, and unique - just like the community. Visual shout out to people stepping into and making ripples in the tech world. Out with the boring RGB colors and in with some new badass colors that embrace the diversity of the audience. The tone of voice is how we communicate with the world and should be a reflection of how we are sassy, supportive, and motivating.
Problem
Problem
The DIY PC building market, as well as gaming has traditionally catered to white millennial men. Products and resources available in the market often assume a baseline of competence and familiarity, which makes it very daunting for beginners to enter. The industry has seen gaps in inclusivity, with many feeling alienated by the tech-heavy jargon and male-dominated culture.
Task
Task
Develop a beginner-friendly, inclusive DIY PC building brand that demystifies the PC assembly process for people from underrepresented groups, integrates aesthetic appeal, fosters a supportive community, ensures product accessibility, and promotes sustainability in the tech world.
Brand Applications
The brand came to life through the applications. Using the strategy outlined above, the brand was developed using a combination of the purpose, positioning, values, tone of voice and ambition to create applications that match the tone and vibe of BAD/DIYS.